CBRE Investment Management
Branding
CBRE Investment Management (CBRE IM) is an international real estate company across all continents and in over 20 countries that focuses on commercial real estate and holdings. I worked with CBRE IM on maintaining and expanding their brand identity. They had undergone a rebranding when I started, and was hired to take their new branding framework and apply it across all their platforms including their website, internal website, presentations, emails, forms, videos, advertisements (print and digital), gifting, trade show booths and promotional goods, as well as building branding and signage.
Buildings
I was asked to be a part of the team to help design signage for CBRE IM’s new fleet of warehouses across EMEA. The first rollout of the designs were launched in Asia in August 2023. The design includes a large block of color on the buildings edge in a signature green color, unique to CBRE. For most buildings it also included a new sign with our logo that is backlit when it turns to dusk, in a secondary green color used in the CBRE palette.
