Re-Branding

While working for Sequential Brands Group, they underwent a rebranding and reinvestment into one of their brands, Caribbean Joe, a competitor to Tommy Bahama. They needed a new logo for their  brands, as well as design and branding guidelines, a website, social media imagery and strategy, as well as patterns and prints to place on their garments. 

I was eager to design all of these elements over a one year period, where I focused on the logo and color palette, then built out the guidelines and standards from there. Then we updated hang tags and sew-in labels to reflect the new branding. It took two seasons for the new branding to roll-out, but overall was well received, and carried in more stockists than previously before.