Beauty Fiend

Branding + Design

Beauty Fiend is a beauty brand created by Jessica Simpson that launched in 2018, and operated until 2020. I worked with the JS team to further develop their branding for a full range of makeup and beauty products including perfume, makeup brushes, shadow pallets, lip kits, and more. I also worked with the team to develop their in-store displays, and was officially launched at BeautyCon in Los Angeles, 2018.

The brand had been in development for years before I came on to the project, so the logo, fonts, and colors were pre-determined, but I helped them to expand on their color and font choices, and cleaned up all their imagery, while also ensuring proper licensing for image usage. I designed the packaging with the team based on Jessica’s preferences and punchy aesthetic.