CBRE Investment Management

Special Projects - Anniversary Gifting

CBRE Investment Management contracted me to assist their marketing team with design and direction for various assets, including a special gifting project for a fund team that celebrated it’s 10 year anniversary. I worked closely with the marketing team to further develop their concept of “knocking it out of the park,” creating a series of gifts for each member which included a deck of playing cards as well as a baseball bat engraved with the team name and colored to the company’s palette.

The deck of playing cards I created for each member of the team (30+ people), were individualized to each member with corresponding player stats, including things like length of time on the team, sales data, awards received, and various other figures related to the fund. I included a custom baseball diamond in the background of each members headshot, which I generated with the aid of Ai technology, and edited each headshot and card to look like a vintage baseball card. I then had each player card printed at a local print shop on the same material used for player cards (Tyvek), and assembled a deck for each player into plastic card cases designed for player/trading cards. I then printed stickers as a cover to each case to mark the occasion in time.

Concurrently, I coordinated with a custom bat engraving company to emblazon the company logo, the team name, and the gifting tagline: 10 years of knocking it out of the park, onto the bat, ensuring size and readability onto a bat painted to the company’s signature blue color.

Upon completed I had everything shipped to the event site in New York City, ahead of time and on budget.

Skills used:

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Art Direction
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Graphic Design
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Layout Design
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Typography
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Generative Ai
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Project Management
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Budget Management
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Production Management
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Cross-functional Team Management
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The baseball cards were modeled after vintage baseball cards, and with the aid of Ai, was able to create a background stadium fit for each “heavy hitter.” I then created the rest of the design in Illustrator, and overlayed vintage paper texture on the cards to give the appearance of a worn card.

The gifts were a hit, and for the top 10 performers, we gifted them an engraved baseball bat with the company logo.